The problem this solves
An EV buyer is enthusiastic right up to the moment someone mentions charging at home. Then come the questions your salesperson cannot answer without guessing:
- What does a home charger cost to install?
- Does my house need an electrical upgrade?
- Who do I even call?
- Is there a rebate?
Guessing is worse than not answering. A number invented on the floor and contradicted a week later by an electrician is a bad experience your customer will attach to the car and to you.
Oryn is the answer to that question. Your salesperson stops guessing and hands the customer to us.
How it works from your side
- Your salesperson mentions us when charging comes up, and hands over a card.
- The customer scans it or goes to our site. That is the end of the dealership's involvement in the process.
- We take it from there — intake, scoping from photographs of their panel, one written price, a licensed local electrician, scheduling, the ESA paperwork, and the follow-up afterwards.
- We tell you when it is done, so you know your customer was looked after.
There is no cost to the dealership, nothing to install, nothing to log in to, and nothing for your staff to learn beyond a sentence. There is a referral arrangement — we would rather explain how it works in person than put it on a web page, because the sensible shape of it depends on your store.
Where the dealership stands, in plain terms
This matters, so we will be explicit rather than reassuring.
The dealership does not perform, price, supervise or warrant the electrical work. The customer contracts with Oryn. Oryn contracts with an independent, ECRA/ESA-licensed electrical contractor who performs and certifies the work. Your involvement begins and ends with an introduction.
We build it that way deliberately, because it is the arrangement that keeps a referral simple for you. If you want to go through this properly with your own advisors, we welcome it — we would rather answer the question early than have it surface later.
Why not just point them at a national platform
Because your customer is not a ticket in a queue. What we compete on is the things a continental operation structurally cannot do:
- We answer the phone, and a person who knows the job talks to your customer.
- We know Ontario. ESA notification and certification, what a 1960s bungalow's service usually looks like, which utility handles a service upgrade in which municipality.
- We know when an upgrade is avoidable. Ontario's electrical code recognises load management and demonstrated-load calculations as alternatives to a full service upgrade. Defaulting every customer to "you need 200 amps" is expensive and often wrong.
- We can tell Toronto homeowners about City financing that covers a charger and the electrical work on their property tax bill. Almost nobody knows it exists. It is the difference between "I'll think about it" and "book it in." See ways to pay.
- We serve customers in English and Farsi, which for parts of the GTA is not a small thing.
What your salespeople actually have to say
Two sentences. They do not need to learn anything about electricity.
"Home charging is handled — we work with a local company called Oryn. They'll look at your panel and give you one written price, and if you're in Toronto there's a City program that lets you put it on your property tax bill instead of paying up front."
Then hand over the card. That is the whole job.
What we will not do
- We will not sell to your customer on the showroom floor. We are not there to intercept your sale.
- We will not quote a price we have not scoped. If we cannot see the panel, we say so rather than inventing a number that embarrasses everyone later. The charger installation is a fixed price; if the panel needs work, that part is an estimate with a ceiling the customer approves. We would rather explain the difference than blur it.
- We will not tell your customer there is a rebate when there is not. Ontario has no residential charger rebate and neither does the federal government. We say so plainly, which is part of why customers believe the rest of it.
- We will not put you in the middle. No customer of ours will be told to take a charging problem back to the dealership.
Who this suits
Independent and used-EV dealerships across the GTA, where the salesperson is the one having the conversation and there is no corporate programme already sitting between you and your customer. If you are a franchise store with an OEM charging programme in place, tell us — we would rather find out in the first five minutes whether we are a fit than waste your time.
Common questions
What does it cost us?
Nothing. There is no fee to the dealership, no subscription, no minimum, and no exclusivity.
How does the referral arrangement work?
There is one, and it is tied to a completed installation rather than a car sale. The specifics are a conversation rather than a web page — we will walk you through it and put it in writing.
Do we have to sign something?
Not to start. We keep it simple deliberately. If your store would prefer a written arrangement, we are happy to do that too.
Will this slow down our sale?
The opposite is the intention. It removes a question that currently stalls the conversation, and it takes about ten seconds of your salesperson's time.
What if our customer has a problem afterwards?
They come to us, and we deal with it. We will also tell you it happened, because you introduced them and you should not learn about it from the customer.
How do we know you'll look after them?
Come and meet us, ask us anything, and start with one customer. We would rather earn a second referral than talk you into a programme.
About this page. Oryn coordinates home EV charger installations across the Greater Toronto Area, Hamilton, Niagara and elsewhere in Ontario. The electrical work is performed and certified by independent, ECRA/ESA-licensed electrical contractors — Oryn is not itself an electrical contractor. Prices described here are general market ranges for orientation only, not a quote, and not an offer. Your own price depends on your home and is confirmed in writing before any work starts. The charger installation — the wiring from your panel to the charger, and the charger itself — is quoted as a fixed price. Electrical panel or service work, where it is needed, is quoted separately as an estimate with a stated ceiling that you approve before anything begins.